I asked a friend for his opinion — he’s very supportive of EA ideas and familiar with them, but not directly involved in the community. He said:
It’s funny and well done enough to go viral, and people are influenced by what others think — something funny and cool makes everything behind it seem cooler too. It also goes against the potentially boring / patronizing / nerdy vibe that’s probably the first impression someone gets if they don’t know anything about the topic (especially if they’re not into science). So I’d say it’s psychologically much more impactful than trying to “raise awareness” in a classic way.
Shrimp aren’t seen as sentient enough in people’s minds for a quick two-minute marketing stunt to make them reconsider their views.
I asked a friend for his opinion — he’s very supportive of EA ideas and familiar with them, but not directly involved in the community. He said: