Executive summary: AI safety groups should carefully consider their branding strategy to attract target audiences and avoid losing talented individuals by giving the wrong impressions.
Key points:
Branding matters for AI safety groups to communicate clearly and make a compelling case for why others should care about the group.
Groups should identify target audience profiles, tailor their value proposition, and differentiate themselves from other groups.
Common branding strategies include technical-leaning, institutional-leaning, impact-leaning, and broad disciplinary appeal, each with their own tradeoffs.
Groups should regularly seek feedback to refine branding rather than relying solely on intuition.
Practical tips for websites include having a clear description of the group, what it does, and how people can participate on the landing page.
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Executive summary: AI safety groups should carefully consider their branding strategy to attract target audiences and avoid losing talented individuals by giving the wrong impressions.
Key points:
Branding matters for AI safety groups to communicate clearly and make a compelling case for why others should care about the group.
Groups should identify target audience profiles, tailor their value proposition, and differentiate themselves from other groups.
Common branding strategies include technical-leaning, institutional-leaning, impact-leaning, and broad disciplinary appeal, each with their own tradeoffs.
Groups should regularly seek feedback to refine branding rather than relying solely on intuition.
Practical tips for websites include having a clear description of the group, what it does, and how people can participate on the landing page.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.