Congratulations for the launching, Fawwaz et al. I understand the need for content targetting broad audience. But on the ToC/intervention/advisory to the High Net Worth Individuals (HNWI) or family offices, can you elaborate more?
Broadly, we think that reaching HNWIs will depend heavily on establishing trust, legibility, and credibility to get our foot in the door. As highlighted in CEARCH’s report on EG in Asia, Asian philanthropists tend to be predominantly relationship-based, domestic/inward-looking, and reactive to their peers. Our current thinking about the ToC on HNWI giving can be divided into three parts:
Rather than reaching HNWIs in a vacuum, we use our broad-based leg to provide us with the necessary credibility, surface area, and public standing to facilitate warm introductions
We’d like to translate EA ideas into framings that are more resonant to their current predispositions. For example, we can frame cost-effectiveness around high impact domestic and regional causes and work within their existing philanthropic focus (such as anti-stunting, maternal health, or religious giving), that over time we can expand towards more cause-neutral/wider-moral-circle interventions.
We want to engage with HNWIs in a high-touch manner, to offer them research adapted to their giving preferences, that they may not find elsewhere.
We are still refining the precise pipeline and welcome any thoughts or connections in the space!
Congratulations for the launching, Fawwaz et al. I understand the need for content targetting broad audience. But on the ToC/intervention/advisory to the High Net Worth Individuals (HNWI) or family offices, can you elaborate more?
Hi Ghani, thanks for the question!
Broadly, we think that reaching HNWIs will depend heavily on establishing trust, legibility, and credibility to get our foot in the door. As highlighted in CEARCH’s report on EG in Asia, Asian philanthropists tend to be predominantly relationship-based, domestic/inward-looking, and reactive to their peers. Our current thinking about the ToC on HNWI giving can be divided into three parts:
Rather than reaching HNWIs in a vacuum, we use our broad-based leg to provide us with the necessary credibility, surface area, and public standing to facilitate warm introductions
We’d like to translate EA ideas into framings that are more resonant to their current predispositions. For example, we can frame cost-effectiveness around high impact domestic and regional causes and work within their existing philanthropic focus (such as anti-stunting, maternal health, or religious giving), that over time we can expand towards more cause-neutral/wider-moral-circle interventions.
We want to engage with HNWIs in a high-touch manner, to offer them research adapted to their giving preferences, that they may not find elsewhere.
We are still refining the precise pipeline and welcome any thoughts or connections in the space!