One factor is that not all the costs are included, so it’s not directly comparable to other fundraising ratios. There is lots of low hanging fruit because GWWC has done so much work in the past to get people interested – it only takes a small amount of extra time to push these people over the edge.
If you added in all the costs, then I’d expect to get back to something like GWWC’s regular multiplier of $1:100 (or perhaps a little better because most people have a couple of friends they can persuade unusually easily).
This isn’t to dispute the basic point: making the effort to go the last mile with all these people is really worthwhile.
One factor is that not all the costs are included, so it’s not directly comparable to other fundraising ratios. There is lots of low hanging fruit because GWWC has done so much work in the past to get people interested – it only takes a small amount of extra time to push these people over the edge.
If you added in all the costs, then I’d expect to get back to something like GWWC’s regular multiplier of $1:100 (or perhaps a little better because most people have a couple of friends they can persuade unusually easily).
This isn’t to dispute the basic point: making the effort to go the last mile with all these people is really worthwhile.