Thanks for the interesting summary of campus activism! A few questions that came to mind while reading this:
Brand consistency seems to be mentioned several times in relation to movement building. If the campus org is mostly seen by students at that particular university, what is the importance of consistent branding between campuses?
Given that several orgs (GFI, ALDF, VO, ASAP) are already in the space, yet activism seems quite limited, do you have concrete recommendations for how approaches should change? For example, should orgs try to focus on figuring out a few high quality university groups before scaling?
My two cents is that “brand consistency” is interesting, because brands reflect, roughly, the strain of vegan club that it is, whether associated with particular activist networks, whether it’s more vegetarian than vegan or something else. The level of inconsistency is also indicative of a lack of coordination across groups.
My experience in university was that the local club was a bit of an awkward merge between a social club and people with a particular activist agenda (very visible demonstrations against animal labs). In a sense, the career building approach of Alt Protein Projects or the cause agnosticism of EA groups may be better at attracting members. But I’m not sure.
Thanks for the interesting summary of campus activism! A few questions that came to mind while reading this:
Brand consistency seems to be mentioned several times in relation to movement building. If the campus org is mostly seen by students at that particular university, what is the importance of consistent branding between campuses?
Given that several orgs (GFI, ALDF, VO, ASAP) are already in the space, yet activism seems quite limited, do you have concrete recommendations for how approaches should change? For example, should orgs try to focus on figuring out a few high quality university groups before scaling?
My two cents is that “brand consistency” is interesting, because brands reflect, roughly, the strain of vegan club that it is, whether associated with particular activist networks, whether it’s more vegetarian than vegan or something else. The level of inconsistency is also indicative of a lack of coordination across groups.
My experience in university was that the local club was a bit of an awkward merge between a social club and people with a particular activist agenda (very visible demonstrations against animal labs). In a sense, the career building approach of Alt Protein Projects or the cause agnosticism of EA groups may be better at attracting members. But I’m not sure.