Executive summary: Asking public entities to publicize your non-profit or cause to their audience is a potentially effective fundraising strategy with several pros and cons to consider.
Key points:
Requesting publicity from public entities like media personalities or podcasts can be done easily by copying/pasting a request email.
The potential impact is proportional to the size of the entity’s audience, so targeting popular entities makes sense.
Pros include increased awareness even without donations, potentially being easier and more enjoyable than grant writing, and not competing with other causes for limited funds.
Cons include potentially seeming less professional, harming the public brand of the entity or your cause if seen as spammy or out-of-place, and reflecting negatively on associated movements.
Providing evidence of your cause’s legitimacy in the request is suggested to avoid being seen as spam.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, andcontact us if you have feedback.
Executive summary: Asking public entities to publicize your non-profit or cause to their audience is a potentially effective fundraising strategy with several pros and cons to consider.
Key points:
Requesting publicity from public entities like media personalities or podcasts can be done easily by copying/pasting a request email.
The potential impact is proportional to the size of the entity’s audience, so targeting popular entities makes sense.
Pros include increased awareness even without donations, potentially being easier and more enjoyable than grant writing, and not competing with other causes for limited funds.
Cons include potentially seeming less professional, harming the public brand of the entity or your cause if seen as spammy or out-of-place, and reflecting negatively on associated movements.
Providing evidence of your cause’s legitimacy in the request is suggested to avoid being seen as spam.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.