I’ve been writing a lot of roughly 500-word announcements for charity events trying to combine at least these two advantages. What I like to do there is to use warm language for the first and last sentence (the call to action) and write “normally” (for me) in the center. The idea is that when people are skimming they’ll read the first sentence or parts of it and will react to it more with System 1 than 2 to decide whether they want to read the rest, and if they do decide to read the rest, then I can trust them to assess it by the merits of its content, maybe.
I’ve been writing a lot of roughly 500-word announcements for charity events trying to combine at least these two advantages. What I like to do there is to use warm language for the first and last sentence (the call to action) and write “normally” (for me) in the center. The idea is that when people are skimming they’ll read the first sentence or parts of it and will react to it more with System 1 than 2 to decide whether they want to read the rest, and if they do decide to read the rest, then I can trust them to assess it by the merits of its content, maybe.