See my reply to Nick on the effectiveness side of things. I think that is indeed a big challenge.
Your response focuses primarily on “mass appeal” of this idea. You also mention HNWIs. But I think there may be a “middle group”: What do you think about targeting higher-earning segments of the population, but not at HNWI level? Like the software developer in Accra or lawyer in Nairobi?
In a Moroccan context, I think it’s definitely a worthwhile experiment to try to harness the donation potential of the software developer or lawyer and get them to direct some of their donations to high-impact charities, but one for which there’s not much precedent.
One thing I forgot to mention which might fit your middle group is corporate giving: big companies/banks or local franchises of international groups (e.g. McDonald’s) have charity partnerships. This is quite common.
Thanks for your perspective, Aïda!
See my reply to Nick on the effectiveness side of things. I think that is indeed a big challenge.
Your response focuses primarily on “mass appeal” of this idea. You also mention HNWIs. But I think there may be a “middle group”: What do you think about targeting higher-earning segments of the population, but not at HNWI level? Like the software developer in Accra or lawyer in Nairobi?
In a Moroccan context, I think it’s definitely a worthwhile experiment to try to harness the donation potential of the software developer or lawyer and get them to direct some of their donations to high-impact charities, but one for which there’s not much precedent.
One thing I forgot to mention which might fit your middle group is corporate giving: big companies/banks or local franchises of international groups (e.g. McDonald’s) have charity partnerships. This is quite common.
Thanks!