Love this post, I think animal welfare could benefit significantly, both from an impact perspective and in developing their funding streams by putting more effort in Measure, Evaluation and Learning (MEL) and the mission motor is working on this. I’m not sure what their funding situation is like, but it might be an area that appeals to you.
Also, up front I work at THL.
When I started reading about animal charity evaluations, I was struck by how different it was from global health & development. There’s no longer RCTs and high-quality studies, no longer organizations with a long, proven track record. There’s usually no clear estimate of how many animals are impacted, and where there is, the figure is speculative
I think what you are getting at here—the “professionalism” of the global health & development space vs that of the animal space, was a significant factor for me to work in the animal space rather than in the climate space, where I was currently working. It seemed work on factory farming was so neglected and with more focus and attention, significant change could be made here.
When it comes to corporate outreach work on cage-free and broilers my experience has been different to what your partner and I experienced in the climate space. I think this stems from the climate space being much more developed and it being a very ‘standard’ thing executives need to work on. Farm animal welfare for the most part has not been on these companies radars and the organisations doing corporate work have driven this change. For many of the companies Open Wing Alliance members work with, cage-free is often the first animal welfare policy a company ever makes and subsequent change for animals has then been easier to advocate for and in some cases has often then come from the company themself, ie Carrefour making a quail cage-free egg policy.
With fulfilment work, my personal experience has shown that attention on the fulfilment of the commitments is definitely needed and we would not be seeing the high fulfilment rates we see in this report without this happening.
From what I can tell the main crux here is how much the change is driven by a company and their associates vs a charity. My perspective from the inside is that there are genuinely people in these companies that care about the work we are doing, but these companies have a lot of things on their priority list and keeping animal welfare at the top of it is a task that requires a lot of effort from charities. I’m not sure how might align on that difference?
Note on the THL numbers, the reported 3.4M is the number of hen spaces that we estimate a company no longer has in cages in 2024 between their previous reported numbers. This differs from Corporate campaigns affect 9 to 120 years of chicken life per dollar where I believe it is also making an estimate of how long would it take for a company to make these changes without these campaigns “Mean years of impact”. Which I think can also give some insight into the role charities play in bringing about this change.
Thanks for shining the spotlight on MEL and animal welfare charities.
Love this post, I think animal welfare could benefit significantly, both from an impact perspective and in developing their funding streams by putting more effort in Measure, Evaluation and Learning (MEL) and the mission motor is working on this. I’m not sure what their funding situation is like, but it might be an area that appeals to you.
Also, up front I work at THL.
I think what you are getting at here—the “professionalism” of the global health & development space vs that of the animal space, was a significant factor for me to work in the animal space rather than in the climate space, where I was currently working. It seemed work on factory farming was so neglected and with more focus and attention, significant change could be made here.
When it comes to corporate outreach work on cage-free and broilers my experience has been different to what your partner and I experienced in the climate space. I think this stems from the climate space being much more developed and it being a very ‘standard’ thing executives need to work on. Farm animal welfare for the most part has not been on these companies radars and the organisations doing corporate work have driven this change. For many of the companies Open Wing Alliance members work with, cage-free is often the first animal welfare policy a company ever makes and subsequent change for animals has then been easier to advocate for and in some cases has often then come from the company themself, ie Carrefour making a quail cage-free egg policy.
With fulfilment work, my personal experience has shown that attention on the fulfilment of the commitments is definitely needed and we would not be seeing the high fulfilment rates we see in this report without this happening.
From what I can tell the main crux here is how much the change is driven by a company and their associates vs a charity. My perspective from the inside is that there are genuinely people in these companies that care about the work we are doing, but these companies have a lot of things on their priority list and keeping animal welfare at the top of it is a task that requires a lot of effort from charities. I’m not sure how might align on that difference?
Note on the THL numbers, the reported 3.4M is the number of hen spaces that we estimate a company no longer has in cages in 2024 between their previous reported numbers. This differs from Corporate campaigns affect 9 to 120 years of chicken life per dollar where I believe it is also making an estimate of how long would it take for a company to make these changes without these campaigns “Mean years of impact”. Which I think can also give some insight into the role charities play in bringing about this change.
Thanks for shining the spotlight on MEL and animal welfare charities.