I do think some companies are acting based on being more aligned such as high-end brands like Waitrose in the UK. Even in these cases, it can be a kind of getting things over the line scenario, where talking to them is the small nudge that results in counterfactual changes.
But as FAI mentions the cost of “bad cop” actions to companies seems significant. If you’re looking for RCT-level evidence of this unfortunately we don’t have it. This mostly looks at case studies, broadly how companies value their reputations and how comparable corporate scandals affect market evaluation and performance. I’d be interested to see this replicated specifically for cage-free. Taking historic or upcoming campaigns by working with groups for intel and tracking their effect on companies.
Re-the impact of groups on corporations. I wrote a piece on this here.
I do think some companies are acting based on being more aligned such as high-end brands like Waitrose in the UK. Even in these cases, it can be a kind of getting things over the line scenario, where talking to them is the small nudge that results in counterfactual changes.
But as FAI mentions the cost of “bad cop” actions to companies seems significant. If you’re looking for RCT-level evidence of this unfortunately we don’t have it. This mostly looks at case studies, broadly how companies value their reputations and how comparable corporate scandals affect market evaluation and performance. I’d be interested to see this replicated specifically for cage-free. Taking historic or upcoming campaigns by working with groups for intel and tracking their effect on companies.
I think attribution is broadly a fair concern though and could affect many interventions outside of anything you are directly paying for e.g. any lobbying-based interventions would have the same concern regardless of cause area.