Great question, thank you, Aaron :) The main metric we use is “Net Impact” which is the money we moved to our recommended nonprofits minus our operating expenses. As a secondary metric, we look at our “leverage factor” or “multiplier.” This is the ratio between our money moved and our expenses. To give an example of why we prioritize our net impact, we would rather spend $1 billion to move $5 billion (Net Impact = $4 billion, Multiplier = 5) than spend $100 to move $1,000 (Net Impact = $900, Multiplier = 10).
In 2018, we moved ~$5.25 million to our recommended nonprofits and spent ~$460,000. Our net impact was ~$4.8 million and our multiplier was ~11. We’re still in the process of calculating our 2019 financials, but we know we have seen significant growth. Our money moved should be at least $11 million, and we expect our multiplier to around 15x. Based on the last two years, we estimate a $10 donation to our operating budget would generate ~$110-$150 in donations to our recommended charities.
For money moved, we count donations that are made through our site and directly to our recommended charities citing us as an influencer. We generally consider our numbers to be conservative, as we expect some of the donations we influence to be unreported. We discussed how we think about counterfactuals at length in the appendix to our 2017 annual report.
With respect to tracking impact from Giving Games, we plan to publish an annual report with analysis of our data soon.
Great question, thank you, Aaron :) The main metric we use is “Net Impact” which is the money we moved to our recommended nonprofits minus our operating expenses. As a secondary metric, we look at our “leverage factor” or “multiplier.” This is the ratio between our money moved and our expenses. To give an example of why we prioritize our net impact, we would rather spend $1 billion to move $5 billion (Net Impact = $4 billion, Multiplier = 5) than spend $100 to move $1,000 (Net Impact = $900, Multiplier = 10).
In 2018, we moved ~$5.25 million to our recommended nonprofits and spent ~$460,000. Our net impact was ~$4.8 million and our multiplier was ~11. We’re still in the process of calculating our 2019 financials, but we know we have seen significant growth. Our money moved should be at least $11 million, and we expect our multiplier to around 15x. Based on the last two years, we estimate a $10 donation to our operating budget would generate ~$110-$150 in donations to our recommended charities.
For money moved, we count donations that are made through our site and directly to our recommended charities citing us as an influencer. We generally consider our numbers to be conservative, as we expect some of the donations we influence to be unreported. We discussed how we think about counterfactuals at length in the appendix to our 2017 annual report.
With respect to tracking impact from Giving Games, we plan to publish an annual report with analysis of our data soon.