Sales of plant-based meats declined significantly in 2022, likely due to inflation and health concerns. Alternative proteins cost 43% more on average than real meat,[1] and many consumers view them as a luxury good. However, they could become cheaper over the coming decades if technology improves. What impact has this had on the EAA movementās strategy?
[Question] How has the effective animal advocacy (EAA) movement responded to the decline of plant-based meat sales in 2022?
Sales of plant-based meats declined significantly in 2022, likely due to inflation and health concerns. Alternative proteins cost 43% more on average than real meat,[1] and many consumers view them as a luxury good. However, they could become cheaper over the coming decades if technology improves. What impact has this had on the EAA movementās strategy?
āReducing the price of alternative proteinsā (Good Food Institute, 2022)