Have you tried talking to those brands and see if they would be open to moving the donations to effective causes, instead of starting a new company from scratch?
Thanks for the vote of confidence. My third last paragraph on the secondary path to impact begins talking to this.
I think further investigation is required to inform whether to ask, or to pursue other tactics to shape the behaviour of the existing market.
It’s not one or the other—the existing market can be shaped as well as a competitor product introduced.
Some of the value of introducing a competitor over only shaping the behaviour of the existing market is:
that we exert continuous pressure on the current market to give effectively
we can be assured that donations will be directed to effective causes—we are not be beholden to the whims and changing pressures on those businesses
we are insulated from non-EA reputation risks and the reputations of effective charities are safeguarded by participants in the effective altruism movement more directly.
I like the idea.
Have you tried talking to those brands and see if they would be open to moving the donations to effective causes, instead of starting a new company from scratch?
Thanks for the vote of confidence. My third last paragraph on the secondary path to impact begins talking to this.
I think further investigation is required to inform whether to ask, or to pursue other tactics to shape the behaviour of the existing market.
It’s not one or the other—the existing market can be shaped as well as a competitor product introduced.
Some of the value of introducing a competitor over only shaping the behaviour of the existing market is:
that we exert continuous pressure on the current market to give effectively
we can be assured that donations will be directed to effective causes—we are not be beholden to the whims and changing pressures on those businesses
we are insulated from non-EA reputation risks and the reputations of effective charities are safeguarded by participants in the effective altruism movement more directly.