If Tina were to advertise that 100% of the profits generated by her store were going to a specific charity, in the current economic arrangement, this would not be a real Profit for Good business.
How much does the ability of companies to muddle the water affect your analysis? It seems to me that even today, regular for-profit companies find ways to imply that they are social beneficial, even when the opposite is true.
How much does the ability of companies to muddle the water affect your analysis? It seems to me that even today, regular for-profit companies find ways to imply that they are social beneficial, even when the opposite is true.