I don’t think it’s so important to have someone who fully aligns with the values. There are many great marketing execs in industry who don’t use their companies products, or maybe only partially identify with things personally. My suggestion—hire an executive recruiting firm focused on this sector, and ask them to target some of the most successful brands in the broader charity /​ social enterprise /​ commercial+impact space or in ad agencies who did the work. Or consider bringing in hired guns on a contract/​project basis (or outsource it to an experienced agency). This is a critical brand turnaround project. Let’s not try to DIY
I don’t think it’s so important to have someone who fully aligns with the values. There are many great marketing execs in industry who don’t use their companies products, or maybe only partially identify with things personally. My suggestion—hire an executive recruiting firm focused on this sector, and ask them to target some of the most successful brands in the broader charity /​ social enterprise /​ commercial+impact space or in ad agencies who did the work. Or consider bringing in hired guns on a contract/​project basis (or outsource it to an experienced agency). This is a critical brand turnaround project. Let’s not try to DIY