This role seems like more of a digital/marketing generalist and who will “translate our EA brand strategy into concrete marketing plans”—my question is more on who is leading the branding strategy effort if this role isn’t. Is it someone with deep experience in branding specifically? The reason I ask is because to turn around a tarnished brand is a very challenging endeavor, and without doing that, it will limit EA’s potential (see GMO, nuclear etc)
Our strategy development thus far has been a team effort between me, @Emma Richter🔸, and a number of communications consultants and collaborators from other EA organizations.
I agree it would be great to have a leader with experience with turnaround brand efforts! Unfortunately, the pool of people who share and understand EA values while also having that experience is quite small (though again, I’d be very open to any referrals you or others have!). We’re looking for a long-term leader for our Communications Team and are open to people with a variety of backgrounds, including a brand focus, but also other types of communications expertise, e.g. someone from a media background. Ultimately, I think “communications” is a wide enough skillset that we should be suspicious of the idea that any one person will solve our problems. I’m looking for a strong strategic leader, and then we’ll build a team around them as needed.
Thanks for sharing the direction, appreciated.
For the rebrand, do you have experienced marketing folks on board or planned to be?
ie- with real industry experience, beyond EA circles?
It seems like a very tough challenge to undo the damage and change perceptions, and would benefit from a battle-tested team/professional.
Agreed that marketing is valuable! We’re actually in the process of hiring for someone now (note that the job posting at that link is closed, though if you know other potentially interested marketing professionals you can feel free to send them to our expression of interest form).
This role seems like more of a digital/marketing generalist and who will “translate our EA brand strategy into concrete marketing plans”—my question is more on who is leading the branding strategy effort if this role isn’t. Is it someone with deep experience in branding specifically? The reason I ask is because to turn around a tarnished brand is a very challenging endeavor, and without doing that, it will limit EA’s potential (see GMO, nuclear etc)
Our strategy development thus far has been a team effort between me, @Emma Richter🔸, and a number of communications consultants and collaborators from other EA organizations.
I agree it would be great to have a leader with experience with turnaround brand efforts! Unfortunately, the pool of people who share and understand EA values while also having that experience is quite small (though again, I’d be very open to any referrals you or others have!). We’re looking for a long-term leader for our Communications Team and are open to people with a variety of backgrounds, including a brand focus, but also other types of communications expertise, e.g. someone from a media background. Ultimately, I think “communications” is a wide enough skillset that we should be suspicious of the idea that any one person will solve our problems. I’m looking for a strong strategic leader, and then we’ll build a team around them as needed.