apologies for the late reply! Someone had a similar question in this forum post. The answer is: many charities enthusiastically embrace Give For Good as a concept for two reasons:
Many charities currently see their stable, periodic donations trending downwards. The reason for this is that there is an ongoing switch in how people donate. It used to be very normal to transfer a fixed amount periodically to your favorite charities. However, this is changing nowadays more towards one-time gifts based on campaigns (think ice bucket challenge) and tips from influencers and blogs/vlogs/podcasts. As a result, many charities can no count less and less on a stable, annual income. This is a challenge that Give For Good helps to solve.
We were told by several of the larger charities that their research has shown that the more ‘methods’ of giving there are, the more the overall income is. There is some degree of cannibalization between the different donation methods, but overall the income is more. So we understood from them that this is an extra method of income for them, which they expect will increase their overall income (especially long-term, given our model). Also, they expect that because of our model, we may be able to attract donors from sectors that are normally hard to reach for them (e.g. the financial sector).
Hope that clarifies things! Let me know if you have any additional question, happy to answer them.
Dear EdoArad,
apologies for the late reply! Someone had a similar question in this forum post. The answer is: many charities enthusiastically embrace Give For Good as a concept for two reasons:
Many charities currently see their stable, periodic donations trending downwards. The reason for this is that there is an ongoing switch in how people donate. It used to be very normal to transfer a fixed amount periodically to your favorite charities. However, this is changing nowadays more towards one-time gifts based on campaigns (think ice bucket challenge) and tips from influencers and blogs/vlogs/podcasts. As a result, many charities can no count less and less on a stable, annual income. This is a challenge that Give For Good helps to solve.
We were told by several of the larger charities that their research has shown that the more ‘methods’ of giving there are, the more the overall income is. There is some degree of cannibalization between the different donation methods, but overall the income is more. So we understood from them that this is an extra method of income for them, which they expect will increase their overall income (especially long-term, given our model). Also, they expect that because of our model, we may be able to attract donors from sectors that are normally hard to reach for them (e.g. the financial sector).
Hope that clarifies things! Let me know if you have any additional question, happy to answer them.
Rik