I have thought about it for a few minutes, and while I agree with all you say—talking to people from advocates “in their own camp” will certainly lower the social cost—it will still frame refraining from animal consumption as a cost. I think it would make change much easier if going vegan provided back something people sought, not just moral satisfaction. Those things can be money, pleasure, social status… but I think we need to provide something back; and something they want.
I have thought about it for a few minutes, and while I agree with all you say—talking to people from advocates “in their own camp” will certainly lower the social cost—it will still frame refraining from animal consumption as a cost. I think it would make change much easier if going vegan provided back something people sought, not just moral satisfaction. Those things can be money, pleasure, social status… but I think we need to provide something back; and something they want.