I like this comment and think it answers the question at the right level of analysis.
To try and summarize it back: EA’s big assumption is that you should purchase utilons, rather than fuzzies, with charity. This is very different from how many people think about the world and their relationship to charity. To claim that somebody’s way of “doing good” is not as good as they think is often interpreted by them as an attack on their character and identity, thus met with emotional defensiveness and counterattack.
EA ideas aim to change how people act and think (and for some core parts of their identity); such pressure is by default met with resistance.
I like this comment and think it answers the question at the right level of analysis.
To try and summarize it back: EA’s big assumption is that you should purchase utilons, rather than fuzzies, with charity. This is very different from how many people think about the world and their relationship to charity. To claim that somebody’s way of “doing good” is not as good as they think is often interpreted by them as an attack on their character and identity, thus met with emotional defensiveness and counterattack.
EA ideas aim to change how people act and think (and for some core parts of their identity); such pressure is by default met with resistance.