Longform CPMs for YouTube’s ad platform are roughly $3-10 for every 1,000 views.
I don’t really understand the CPM scaling between the length of videos. On my longest video of 40 minutes, I made roughly $7 per 1000 views. On my shortest video of 10 minutes, I made $4 per 1000 views. But that is just because Youtube shows more ads in that time. However, I’m not entirely sure how many ads they display per viewer per minute. I’m pretty sure the longer your content is the less ads they show per minute.
Sponsorships are usually 5-10x the ad CPM. So if you have a video that gets a million views, you could expect to make anywhere between $30-70k (but with wide error bars).
Shortform views are worth roughly 10-100x less on both ads and sponsorships.
It sounds pretty reasonable to me that a sponsorship on a longform video with 1 million views would convert more sales than a sponsorship on a shortform video with 100 million views.
Which is why you typically see almost every shortform creator struggling to break into longform, whereas longform creators can pretty easily make shorts without too much difficulty.
CPM is something I thought quite a bit about for audience quality. Someone like Dwarkesh Patel has a very high audience quality. Many billionaires, talented college kids, etc., watch. As expected, he gets to charge a ton for ad sponsorships.
Do you know what this looks like, roughly, on a per-minute basis?
Longform CPMs for YouTube’s ad platform are roughly $3-10 for every 1,000 views.
I don’t really understand the CPM scaling between the length of videos. On my longest video of 40 minutes, I made roughly $7 per 1000 views. On my shortest video of 10 minutes, I made $4 per 1000 views. But that is just because Youtube shows more ads in that time. However, I’m not entirely sure how many ads they display per viewer per minute. I’m pretty sure the longer your content is the less ads they show per minute.
Sponsorships are usually 5-10x the ad CPM. So if you have a video that gets a million views, you could expect to make anywhere between $30-70k (but with wide error bars).
Shortform views are worth roughly 10-100x less on both ads and sponsorships.
It sounds pretty reasonable to me that a sponsorship on a longform video with 1 million views would convert more sales than a sponsorship on a shortform video with 100 million views.
Which is why you typically see almost every shortform creator struggling to break into longform, whereas longform creators can pretty easily make shorts without too much difficulty.
CPM is something I thought quite a bit about for audience quality. Someone like Dwarkesh Patel has a very high audience quality. Many billionaires, talented college kids, etc., watch. As expected, he gets to charge a ton for ad sponsorships.