I might prefer 100M people watch a 2-minute video than 4M watch a 1-hour video, but I’m not sure and I’m pretty sure I would take 5-6M people watching a 1hr video over 100M watching 2 min. What do you think the tradeoff is? I think it’s sublinear but not very sublinear to the point that approximating as linear seemed fine.
I thought about this for a while, and what you are really trying to buy is engagement/​thought or career change or protests or letters to the government, etc.. This is why in the future, article reads/​book reads are going to be weighted higher. Since reading a book is more effortful/​engaging than passively watching a video.
Actually, based on the metric, I adjusted for how much of the video is watched, not just views*minutes. Longer videos have a lower watch percentage and only the viewer minutes watched count.
I want to make a very weak claim that traditional-length Youtube videos 5-30 min are better. There just isn’t a significant enough sample here. I think if a random person were to start making shorts vs. podcasts on a random topic, they’d get similar viewer minutes since you can make many more shorts in the time it takes to make a podcast, etc.
I might prefer 100M people watch a 2-minute video than 4M watch a 1-hour video, but I’m not sure and I’m pretty sure I would take 5-6M people watching a 1hr video over 100M watching 2 min. What do you think the tradeoff is? I think it’s sublinear but not very sublinear to the point that approximating as linear seemed fine.
I thought about this for a while, and what you are really trying to buy is engagement/​thought or career change or protests or letters to the government, etc.. This is why in the future, article reads/​book reads are going to be weighted higher. Since reading a book is more effortful/​engaging than passively watching a video.
Actually, based on the metric, I adjusted for how much of the video is watched, not just views*minutes. Longer videos have a lower watch percentage and only the viewer minutes watched count.
I want to make a very weak claim that traditional-length Youtube videos 5-30 min are better. There just isn’t a significant enough sample here. I think if a random person were to start making shorts vs. podcasts on a random topic, they’d get similar viewer minutes since you can make many more shorts in the time it takes to make a podcast, etc.