For context, Facebook is the social media company that has been most reluctant to be political, and apparently this is really making them bleed financially.
I added up the numbers in the first article and got around $634m of total 2018 ad spend, vs 2019 facebook revenue of 70700bn—less than 1%. Many of those companies only say they are ‘pausing’ or ‘for July’, rather than stopping. Finally, a company that was re-considering its facebook ad spend for unrelated reasons might want to frame it as a moral stance.
Perhaps principle-agent problems are at play; individual ideologues put SJ ahead of corporate profitability, and the much larger number of ordinary people are afraid of being bullied so do not speak out. But this is obviously not a full explanation.
I added up the numbers in the first article and got around $634m of total 2018 ad spend, vs 2019 facebook revenue of 70700bn—less than 1%. Many of those companies only say they are ‘pausing’ or ‘for July’, rather than stopping. Finally, a company that was re-considering its facebook ad spend for unrelated reasons might want to frame it as a moral stance.
Perhaps principle-agent problems are at play; individual ideologues put SJ ahead of corporate profitability, and the much larger number of ordinary people are afraid of being bullied so do not speak out. But this is obviously not a full explanation.