Thanks so much for sharing—that looks super useful for what we are about to do!
I think what we would ideally like to do is form a strategy based on current evidence, use that as our baseline and then perform split-testing to improve from there. I will for sure be giving your thesis a more thorough read in the coming weeks. If we find any ways to improve, you can be certain it will warrant some kind of post here :-)
Hi Aaron,
Thanks so much for sharing—that looks super useful for what we are about to do!
I think what we would ideally like to do is form a strategy based on current evidence, use that as our baseline and then perform split-testing to improve from there. I will for sure be giving your thesis a more thorough read in the coming weeks. If we find any ways to improve, you can be certain it will warrant some kind of post here :-)
Thanks!