I believe there is immense untapped potential in narrative change through the applications of “short-form video marketing tactics” to the Animal Welfare movement.
What do I mean by “short form video marketing tactics”.
Specifically I mean clipping campaigns the likes of which have helped launched the career of some of the 2020′s most popular musicians including Sombr, Alex Warren, Geese, and Oklou.
Clipping campaigns essentially pay people on a per view basis for tiktok, instagram reel, and youtube shorts. Anyone can create a clipping campaign and usually they use a combination of Adobe After Effects and other video editing software to create a “Narrative Campaign” to bring the creator into the zeitgeist. Plenty of twitch streamers do this too including IShowSpeed who grew to becoming the most watched streamer of all time and performing at the World cup. The beauty of this marketing strategy is that it creates the feeling of “tons of people are posting about this person and its infiltrating my foryoupage so it must be a big deal.”
The beauty of a clipping campaign is you’re essentially creating an incentive for video editors from around the world to find the best ways to bring the content to the forefront of people’s fyp. I understand awareness is not the epitome of change, but I do wonder if people would care as much about Israel and Gaza if there was no short-form photo or video of the situation.
I think short-form video has heavily contributed to people on the right and left shifting their political positions on the issue.
I believe there is immense untapped potential in narrative change through the applications of “short-form video marketing tactics” to the Animal Welfare movement.
What do I mean by “short form video marketing tactics”.
Specifically I mean clipping campaigns the likes of which have helped launched the career of some of the 2020′s most popular musicians including Sombr, Alex Warren, Geese, and Oklou.
Clipping campaigns essentially pay people on a per view basis for tiktok, instagram reel, and youtube shorts. Anyone can create a clipping campaign and usually they use a combination of Adobe After Effects and other video editing software to create a “Narrative Campaign” to bring the creator into the zeitgeist. Plenty of twitch streamers do this too including IShowSpeed who grew to becoming the most watched streamer of all time and performing at the World cup. The beauty of this marketing strategy is that it creates the feeling of “tons of people are posting about this person and its infiltrating my foryoupage so it must be a big deal.”
I believe the same could be done for clips from animal rights documentaries that highlight the atrocities of factory farming conditions. One example is this video with over 9k upvotes on r/moralityscaling showing a U.S. Factory Farm: https://www.reddit.com/r/MoralityScaling/comments/1w22qlo/morality_of_the_us_factory_farm_practices/
The beauty of a clipping campaign is you’re essentially creating an incentive for video editors from around the world to find the best ways to bring the content to the forefront of people’s fyp. I understand awareness is not the epitome of change, but I do wonder if people would care as much about Israel and Gaza if there was no short-form photo or video of the situation.
I think short-form video has heavily contributed to people on the right and left shifting their political positions on the issue.