I know so many millennials and zoomers that do want to do better for the world and its people, but are so overwhelmed they dont know how or where to start. One spot that breaks it down to “this product you will buy anyway is also good because it does x, y, z, which is better then just lining another millionares pockets” would be so helpful for them.
So often I hear “look at this amazing thing.… that I unfortunately got from amazon… but look! It will cut down on my plastic usage/good waste/ect. So it kinda evens out.” So I’m rather excited to see this get off the ground.
I think Guided Consumption works across multiple generations and for somewhat different reasons. While I believe all generations would like to do better for the world (and this could provide an easy, natural and “low cost” way to do so) it’s worth considering the very large population of retired and retiring boomers as a fertile pool of high value labor. As evidenced by the recent drain of experience from corporate America due to the relatively affluent, aging population retiring, there is a very strong pool of knowledgeable people with a) more time on their hands than they know what to do with and b) a growing motivation to give back in some meaningful way as their personal priorities change.
Many retirees who have spent decades in the working world in which a significant portion of their self-worth and social interactions were formed are struggling as they move into the next phase of their lives especially after many of their bucket-list items have been either checked or reevaluated. Even if there is no personal financial need there will likely be a real demand for opportunities for retirees to retain or regain some of this structure, especially if the fruits of their labor can more directly and reliably do good for others than was likely the case during their working years. As Guided Consumption gains more traction and clear needs and opportunities are created, experienced individuals are available in unprecedented numbers to participate in the creation or staffing of either supporting organizations or even the Guided Companies themselves and very likely to do so at below market (or even no) cost. Talk about an business advantage!
This is another area in which Guiding Producers might be able to have competitive advantages with actors in our economies other than consumers.
One of the virtues of Guided Consumption is the potential to magnify the capabilities of a very wide set of people to do good. I am sure that there are a lot of people that would be interested in doing a lot of good with their lives, for various reasons are not the most effective at working directly in a cause area, and are not well-suited or capable of earning extremely high incomes working in quant trading, neurosurgery, or high-level consulting. The areas where one can achieve the highest impact- either directly, or through Earning to Give- are not easy paths, and many smart, hard-working individuals may be better suited for other areas.
Guided Consumption potentially opens up the Earning to Give field dramatically. Perhaps someone is relatively talented in sales such that they would earn $70-100k/year selling life insurance. As a Guiding Producer advertising that their commissions would got to a popular and effective charity rather than an individual , they could potentially earn 10-20x that, in an environment of robust public awareness of Guided Consumption.
And like you say, a lot of individuals (talented retirees, for instance) may be willing to provide excellent work informed by decades of experience for below-market rates, provided that it is for a cause that they believe in.
I know so many millennials and zoomers that do want to do better for the world and its people, but are so overwhelmed they dont know how or where to start. One spot that breaks it down to “this product you will buy anyway is also good because it does x, y, z, which is better then just lining another millionares pockets” would be so helpful for them.
So often I hear “look at this amazing thing.… that I unfortunately got from amazon… but look! It will cut down on my plastic usage/good waste/ect. So it kinda evens out.” So I’m rather excited to see this get off the ground.
I think Guided Consumption works across multiple generations and for somewhat different reasons. While I believe all generations would like to do better for the world (and this could provide an easy, natural and “low cost” way to do so) it’s worth considering the very large population of retired and retiring boomers as a fertile pool of high value labor. As evidenced by the recent drain of experience from corporate America due to the relatively affluent, aging population retiring, there is a very strong pool of knowledgeable people with a) more time on their hands than they know what to do with and b) a growing motivation to give back in some meaningful way as their personal priorities change.
Many retirees who have spent decades in the working world in which a significant portion of their self-worth and social interactions were formed are struggling as they move into the next phase of their lives especially after many of their bucket-list items have been either checked or reevaluated. Even if there is no personal financial need there will likely be a real demand for opportunities for retirees to retain or regain some of this structure, especially if the fruits of their labor can more directly and reliably do good for others than was likely the case during their working years. As Guided Consumption gains more traction and clear needs and opportunities are created, experienced individuals are available in unprecedented numbers to participate in the creation or staffing of either supporting organizations or even the Guided Companies themselves and very likely to do so at below market (or even no) cost. Talk about an business advantage!
This is another area in which Guiding Producers might be able to have competitive advantages with actors in our economies other than consumers.
One of the virtues of Guided Consumption is the potential to magnify the capabilities of a very wide set of people to do good. I am sure that there are a lot of people that would be interested in doing a lot of good with their lives, for various reasons are not the most effective at working directly in a cause area, and are not well-suited or capable of earning extremely high incomes working in quant trading, neurosurgery, or high-level consulting. The areas where one can achieve the highest impact- either directly, or through Earning to Give- are not easy paths, and many smart, hard-working individuals may be better suited for other areas.
Guided Consumption potentially opens up the Earning to Give field dramatically. Perhaps someone is relatively talented in sales such that they would earn $70-100k/year selling life insurance. As a Guiding Producer advertising that their commissions would got to a popular and effective charity rather than an individual , they could potentially earn 10-20x that, in an environment of robust public awareness of Guided Consumption.
And like you say, a lot of individuals (talented retirees, for instance) may be willing to provide excellent work informed by decades of experience for below-market rates, provided that it is for a cause that they believe in.