Another approach is to capitalize on virtue-signaling, perhaps through products that could enable a consumer to conspicuously show that they bought through a Guiding Company.
More
I strongly agree with this. Focus on conspicuous consumption things.
low-differentiation sectors, it may be easier to construct a “no-brainer” where a consumer is genuinely ambivalent as to two product
But are there substantial profits to be had by newcomers in such sectors? The profit margins may be low
for such commonplace undifferentiated sectors.
Repugnant transactions:
I also suggest market sectors where there is some reluctance/repugnance to buying the product or service. The charity aspect will allow some moral licensing. E.g., Child.org (Thomas Muirhead) allowed people to donate in exchange for cutting-in-line at some festival.
Which Market Sectors
I strongly agree with this. Focus on conspicuous consumption things.
But are there substantial profits to be had by newcomers in such sectors? The profit margins may be low for such commonplace undifferentiated sectors.
Repugnant transactions:
I also suggest market sectors where there is some reluctance/repugnance to buying the product or service. The charity aspect will allow some moral licensing. E.g., Child.org (Thomas Muirhead) allowed people to donate in exchange for cutting-in-line at some festival.