On SMS immunization reminders
In case it is useful (it may not be) this reminded me of the UK Behavioural Insights Team’s work on: what’s the best messages to send through SMS. On the one hand this at least shows that varying the messages is both important and testable, on the other hand maybe this may be too far removed from developing world health to be useful.
One such example: http://www.behaviouralinsights.co.uk/trial-results/reducing-missed-appointments/
(PS. If you wanted to get in touch with them at least 1EA works there)
On SMS immunization reminders In case it is useful (it may not be) this reminded me of the UK Behavioural Insights Team’s work on: what’s the best messages to send through SMS. On the one hand this at least shows that varying the messages is both important and testable, on the other hand maybe this may be too far removed from developing world health to be useful. One such example: http://www.behaviouralinsights.co.uk/trial-results/reducing-missed-appointments/ (PS. If you wanted to get in touch with them at least 1EA works there)