Re 1, the ToC is actually different—the report was already produced, but—we believe—would not have been sufficiently amplified absent the grant, so it is more about the latter part of your chain.
Re 2, this is roughly what we would do if the sums justified it—this was a small grant and we operate by the principle of keeping detail of analysis roughly proportional to money moved, so we accepted higher uncertainty here. Something we will be thinking more about going forward if we evaluate similar grants.
Re 3, this is recorded in the article—actually we wrote those sections (“what we expected”) before the grants had effects (“what we achieved”) to allow for this comparison.
Re 4, we spent about 30k so reaching >3m million is about 100 people per USD. There’s more media uptake trickling in still, so it could be significantly more once all is set and done.
Re 5, this is a tool that the PR agency uses, I don’t know which tool this is specifically.
Happy to connect more on those issues, though I probably won’t have time to dig deeper into this before December.
Hi James,
thanks for your questions!
Re 1, the ToC is actually different—the report was already produced, but—we believe—would not have been sufficiently amplified absent the grant, so it is more about the latter part of your chain.
Re 2, this is roughly what we would do if the sums justified it—this was a small grant and we operate by the principle of keeping detail of analysis roughly proportional to money moved, so we accepted higher uncertainty here. Something we will be thinking more about going forward if we evaluate similar grants.
Re 3, this is recorded in the article—actually we wrote those sections (“what we expected”) before the grants had effects (“what we achieved”) to allow for this comparison.
Re 4, we spent about 30k so reaching >3m million is about 100 people per USD. There’s more media uptake trickling in still, so it could be significantly more once all is set and done.
Re 5, this is a tool that the PR agency uses, I don’t know which tool this is specifically.
Happy to connect more on those issues, though I probably won’t have time to dig deeper into this before December.