That’s right re: PMF. We were very open about what causes people could support but I think you could be right that leaning into e.g. climate change could have helped. My sense was that companies in the UK preferred other ways to contribute to these causes because: 1. Donating money feels less direct than interventions like recycling, not using plastic, vegetarian catering 2. HR didn’t want to be seen to ask people to give their money away (this felt awkward for some) 3. There are activities which are more visible, feel-good and cheaper to signal support (e.g. charity fundraisers).
Glad to hear Jan.
That’s right re: PMF. We were very open about what causes people could support but I think you could be right that leaning into e.g. climate change could have helped. My sense was that companies in the UK preferred other ways to contribute to these causes because:
1. Donating money feels less direct than interventions like recycling, not using plastic, vegetarian catering
2. HR didn’t want to be seen to ask people to give their money away (this felt awkward for some)
3. There are activities which are more visible, feel-good and cheaper to signal support (e.g. charity fundraisers).