Presumably if you’ve identified them, then you can personalise them quite easily?
If so, in my humble opinion, might be an idea to start with a smaller first tranche to learn from, and personalise them to attract attention. Might want to prime them first by sending a letter saying they’ve been identified as a high impact person because of x, and we would love to give you a free copy of x, please log on online to decline if you decide that this won’t be useful. Then with the actual report say something along the lines of ‘thank you for opting in to get the book + some message of sincere excitement’ ?
Here’s a really easy to read summary of the behavioural literature’s tested findings.
EAST—behavioural insights team
EAST as applied to chartiable giving as an example
Presumably if you’ve identified them, then you can personalise them quite easily?
If so, in my humble opinion, might be an idea to start with a smaller first tranche to learn from, and personalise them to attract attention. Might want to prime them first by sending a letter saying they’ve been identified as a high impact person because of x, and we would love to give you a free copy of x, please log on online to decline if you decide that this won’t be useful. Then with the actual report say something along the lines of ‘thank you for opting in to get the book + some message of sincere excitement’ ?