In other words, how can EA turn 90% of people into semi-altruists instead of turning 1% of people into perfectly effective altruists? I think the 10% pledge in its current structure isn’t very appealing to 90% of people.
Looking at successful non-EA social movements, I suspect that endorsing a multi-level approach rather than moving away from higher-commitment organizations would be the right move. Think of Christianity (or probably other religions, I just know Christianity better) -- you have the option of full-in commitment as a monk or a run, but also significantly lower-commitment options to appeal to the larger population. That doesn’t mean moving away from offering medium- or higher-commitment options, though.
I don’t think there is a great understanding of why EA has been relatively unsuccessful at reaching broader populations at more modest commitment levels. I think it is in part a cultural issue, but I don’t think that’s all of it.
Looking at successful non-EA social movements, I suspect that endorsing a multi-level approach rather than moving away from higher-commitment organizations would be the right move. Think of Christianity (or probably other religions, I just know Christianity better) -- you have the option of full-in commitment as a monk or a run, but also significantly lower-commitment options to appeal to the larger population. That doesn’t mean moving away from offering medium- or higher-commitment options, though.
I don’t think there is a great understanding of why EA has been relatively unsuccessful at reaching broader populations at more modest commitment levels. I think it is in part a cultural issue, but I don’t think that’s all of it.