Perhaps, but we are uncertain. It depends on whether we can find a scalable strategy for reaching donors who are amenable to EA but not yet engaged with effective altruism. Such a strategy might come from paid advertising, further earned media coverage (our strategy so far), or from the formation of institutional relationships (e.g. with businesses, universities, or wealth managers) who offer guidance or incentives for charitable giving.
Yes, we’ve recently introduced our donors to GWWC. (Results of that campaign are not in yet.)
Thanks!
Perhaps, but we are uncertain. It depends on whether we can find a scalable strategy for reaching donors who are amenable to EA but not yet engaged with effective altruism. Such a strategy might come from paid advertising, further earned media coverage (our strategy so far), or from the formation of institutional relationships (e.g. with businesses, universities, or wealth managers) who offer guidance or incentives for charitable giving.
Yes, we’ve recently introduced our donors to GWWC. (Results of that campaign are not in yet.)