I think it depends on the nature of the article. An article that talks negatively about companies that broke their commitments (or did not report progress) can incentivize companies to keep their commitments. The same article could also mention companies that met their commitments.
Agreed on both, an article along the lines of “The world’s biggest pork producer just broke their animal welfare commitment” seems very valuable and possibly effective as shaming, while “Corporate animal welfare campaigning often fails to deliver” would definitely be counterproductive.
I think it depends on the nature of the article. An article that talks negatively about companies that broke their commitments (or did not report progress) can incentivize companies to keep their commitments. The same article could also mention companies that met their commitments.
Agreed on both, an article along the lines of “The world’s biggest pork producer just broke their animal welfare commitment” seems very valuable and possibly effective as shaming, while “Corporate animal welfare campaigning often fails to deliver” would definitely be counterproductive.