A couple takes from Twitter on the value of merch and signaling that I think are worth sharing here:
1)
2)
Media is often bought on a CPM basis (cost per thousand views). A display ad on LinkedIn for e.g. might cost $30 CPM. So yeah I think merch is probably underrated.
A couple takes from Twitter on the value of merch and signaling that I think are worth sharing here:
1)
2)
Media is often bought on a CPM basis (cost per thousand views). A display ad on LinkedIn for e.g. might cost $30 CPM. So yeah I think merch is probably underrated.