Finally, some advice for geeks, founders of subcultures, constructors of beacons. Make your beacon as dim as you can get away with while still transmitting the signal to those who need to see it. Attracting attention is a cost. It is not just a cost to others; it increases the overhead cost you pay, of defending this resource against predatory strategies. If you have more followers, attention, money, than you know how to use right now—then either your beacon budget is unnecessarily high, or you are already being eaten.
See On the construction of beacons (a):