Thank you, Matthew, for writing this fantastic comment. The arguments from your essay seem a lot stronger to me now that I take your comment into consideration. It is true that higher education can be a great force for positive social change. As far as I know, many of those involved in emancipatory social movements were educated at university, and this can be no coincidence. And I wholeheartedly agree that getting people to go vegan is not a matter of telling them the arguments in favor of veganism, even if they are not aware of these arguments yet. We may indeed be far more successful if we can first get people to experience how vegan food can be just as delicious and healthy (if not more) than non-vegan food, and then get them to go vegan themselves. This is, in any case, how it worked for me: I was already a vegetarian, so I knew that you could eat great food without eating meat, and after recently discovering tofu, vegan mayonaise, coconut-based dairy yoghurt replacement and vegan chocolate desserts (all of which I had almost never eaten before), it became clear to me that I could eat great food without dairy and eggs too, and so I became a vegan too. Of course, I had already been (vaguely) aware of the arguments in favor of veganism for quite some time, but back then, I just couldn’t picture myself enjoying vegan food. Indeed, we need to get people to experience how great vegan food is, and the proposals you discuss in your comment can definitely contribute to that.
Thank you, Matthew, for writing this fantastic comment. The arguments from your essay seem a lot stronger to me now that I take your comment into consideration. It is true that higher education can be a great force for positive social change. As far as I know, many of those involved in emancipatory social movements were educated at university, and this can be no coincidence. And I wholeheartedly agree that getting people to go vegan is not a matter of telling them the arguments in favor of veganism, even if they are not aware of these arguments yet. We may indeed be far more successful if we can first get people to experience how vegan food can be just as delicious and healthy (if not more) than non-vegan food, and then get them to go vegan themselves. This is, in any case, how it worked for me: I was already a vegetarian, so I knew that you could eat great food without eating meat, and after recently discovering tofu, vegan mayonaise, coconut-based dairy yoghurt replacement and vegan chocolate desserts (all of which I had almost never eaten before), it became clear to me that I could eat great food without dairy and eggs too, and so I became a vegan too. Of course, I had already been (vaguely) aware of the arguments in favor of veganism for quite some time, but back then, I just couldn’t picture myself enjoying vegan food. Indeed, we need to get people to experience how great vegan food is, and the proposals you discuss in your comment can definitely contribute to that.