I love that you’ve shared this data, but I disagree that this and the books/film suggest that EA is more likely than not to lose all its brand value (although I’m far from confident in that claim).
I don’t have statistics, but my subjective impression is that most of the coverage of the FTX crisis that mentions EA so far has either treated us with sympathy or has been kind of neutral on EA. Then I think another significant fraction is mildly negative—the kind of coverage that puts off people who will probably never like us much anyway, and then of the remainder, puts off about half of them and actually attracts the rest (not because of the negative part, but because they read enough that they end up liking EA on balance, so the coverage just brings forward their introduction to EA). Obviously not all publicity is good publicity, but I think this kind of reasoning might be where the saying comes from.
Again, this is all pretty subjective and wishy-washy. I just wanted to push back a bit on jumping from “lots of media coverage associated with a bad thing” to “probably gonna lose all brand value.”
I also argued here that causes in general look mildly negative to people outside of them. And my sense is that the FTX crisis won’t have made the EA brand much worse than that overall.
Honestly even if that 2% was 50% I think I’d still be leaning in the ‘the EA brand will survive’ direction. And I think several years ago I would have said 100% (less sure now).
But it’s still early days. Very plausible the FTX crisis could end up looking extremely bad for EA.
My impression is that the coverage of EA has been more negative than you suggest, even though I don’t have hard data either. It could be useful to look into.
The NYT article isn’t an opinion piece but a news article, and I guess that it’s a bit less clear how to classify them. Potentially one should distinguish between news articles and opinion pieces. But in any event, I think that if someone who didn’t know about EA before reads the NYT article, they’re more likely to form a negative than a positive opinion.
Hmm, I suspect that anyone who had the potential to be bumped over the threshold for interest in EA, would be likely to view the EA Wikipedia article positively despite clicking through to it via SBF. Though I suspect there are a small number of people with the potential to be bumped over that threshold. I have around 10% probability on that the negative news has been positive for the movement, primarily because it gained exposure. Unlikely, but not beyond the realm of possibility. Oo
I love that you’ve shared this data, but I disagree that this and the books/film suggest that EA is more likely than not to lose all its brand value (although I’m far from confident in that claim).
I don’t have statistics, but my subjective impression is that most of the coverage of the FTX crisis that mentions EA so far has either treated us with sympathy or has been kind of neutral on EA. Then I think another significant fraction is mildly negative—the kind of coverage that puts off people who will probably never like us much anyway, and then of the remainder, puts off about half of them and actually attracts the rest (not because of the negative part, but because they read enough that they end up liking EA on balance, so the coverage just brings forward their introduction to EA). Obviously not all publicity is good publicity, but I think this kind of reasoning might be where the saying comes from.
Again, this is all pretty subjective and wishy-washy. I just wanted to push back a bit on jumping from “lots of media coverage associated with a bad thing” to “probably gonna lose all brand value.”
I also argued here that causes in general look mildly negative to people outside of them. And my sense is that the FTX crisis won’t have made the EA brand much worse than that overall.
Honestly even if that 2% was 50% I think I’d still be leaning in the ‘the EA brand will survive’ direction. And I think several years ago I would have said 100% (less sure now).
But it’s still early days. Very plausible the FTX crisis could end up looking extremely bad for EA.
My impression is that the coverage of EA has been more negative than you suggest, even though I don’t have hard data either. It could be useful to look into.
Hmm I’m probably not gonna read them all but from what I can see here I’d guess:
Negative
Seems kinda mixed—neutral?
Negative
Sympathetic but less sure on this one
Neutral/sympathetic
The NYT article isn’t an opinion piece but a news article, and I guess that it’s a bit less clear how to classify them. Potentially one should distinguish between news articles and opinion pieces. But in any event, I think that if someone who didn’t know about EA before reads the NYT article, they’re more likely to form a negative than a positive opinion.
Hmm, I suspect that anyone who had the potential to be bumped over the threshold for interest in EA, would be likely to view the EA Wikipedia article positively despite clicking through to it via SBF. Though I suspect there are a small number of people with the potential to be bumped over that threshold. I have around 10% probability on that the negative news has been positive for the movement, primarily because it gained exposure. Unlikely, but not beyond the realm of possibility. Oo