This is excellent. I hadn’t even thought to check. Though I think I disagree with the strength of your conclusion.
If you look back since 2015 (“all time”), it looks like this.[1] Keep in mind that Sam has 1.1M pageviews since before November[2] (before anyone could know anything about anything). Additionally, if you browse his Wikipedia page, EA is mentioned under “Careers”, and is not something you read about unless particularly interested. On the graph, roughly 5% click through to EA. (Plus, most of the news-readers are likely to be in the US, so the damage is localised?)
A point of uncertainty for me is to what extent news outlets will drag out the story. Might be that most of the negative-association-pageviews are yet to come, but I suspect not? Idk.
Not sure how to make the prediction bettable but I think I’m significantly less pessimistic about the brand value than you seem to be.
Feel free to grab these if you want to make a post of it. Seems very usefwly calibrating.
This is excellent. I hadn’t even thought to check. Though I think I disagree with the strength of your conclusion.
If you look back since 2015 (“all time”), it looks like this.[1] Keep in mind that Sam has 1.1M pageviews since before November[2] (before anyone could know anything about anything). Additionally, if you browse his Wikipedia page, EA is mentioned under “Careers”, and is not something you read about unless particularly interested. On the graph, roughly 5% click through to EA. (Plus, most of the news-readers are likely to be in the US, so the damage is localised?)
A point of uncertainty for me is to what extent news outlets will drag out the story. Might be that most of the negative-association-pageviews are yet to come, but I suspect not? Idk.
Not sure how to make the prediction bettable but I think I’m significantly less pessimistic about the brand value than you seem to be.
Feel free to grab these if you want to make a post of it. Seems very usefwly calibrating.