I very much agree that it is key to use emotional appeals in order to promote effective giving. I talk about this topic here and elsewhere. Here’s one way to do so I found effective.
The phrase “expanding the circle of compassion” might be nice one to use, and I agree with Tom about the benefit of test-marketing it. I suspect the Unitarian Universalist religious movement would be a good target audience for that concept, for example. So might Sunday Assemblies and various humanist groups.
I do want to caution about the benefit of separating promoting effective giving from Effective Altruism. Promoting the ideas of Effective Altruism to a broad audience is very worthwhile, but we should be way of promoting the movement itself by using the phrase “expanding the circle of compassion.” Doing so has some dangers to getting newcomers into the movement who might not be value-aligned with the movement itself.
To prevent that, I suggest using the concept of “effective giving” when we do outreach to people who are not the typical head-oriented audience of EAs, to whom we use emotional appeals, content marketing strategies, etc. to promote EA ideas as opposed to the movement itself.
I very much agree that it is key to use emotional appeals in order to promote effective giving. I talk about this topic here and elsewhere. Here’s one way to do so I found effective.
The phrase “expanding the circle of compassion” might be nice one to use, and I agree with Tom about the benefit of test-marketing it. I suspect the Unitarian Universalist religious movement would be a good target audience for that concept, for example. So might Sunday Assemblies and various humanist groups.
I do want to caution about the benefit of separating promoting effective giving from Effective Altruism. Promoting the ideas of Effective Altruism to a broad audience is very worthwhile, but we should be way of promoting the movement itself by using the phrase “expanding the circle of compassion.” Doing so has some dangers to getting newcomers into the movement who might not be value-aligned with the movement itself.
To prevent that, I suggest using the concept of “effective giving” when we do outreach to people who are not the typical head-oriented audience of EAs, to whom we use emotional appeals, content marketing strategies, etc. to promote EA ideas as opposed to the movement itself.
Thanks again for raising this point, Lila!