Initially the name came from wonkish Hillary Clinton supporters getting called ‘****ing neoliberals’ or other angry denunciations by Bernie Sanders supporters in the 2016 Dem primary. We kind of ran with it—if being a Clinton supporter is being a neoliberal, fine, I’m a neoliberal.
Once the name was there, it attracted attention like a lightning rod and the community grew very fast. At the beginning nobody was trying to make this into anything, it was just a bunch of people memeing about central bankers, globalism and woke capitalism. There wasn’t a conscious decision about how This Is The Name That Will Eventually Win Suburban Moms And Create Our Political Moment, it was just a small community having fun that turned into a much larger community. By that point the name was the name.
Moving forward, we have some soft-rebranding where some of our chapters choose to go by ‘New Liberals’ instead of Neoliberal. We are moving into using different names in different contexts.
Initially the name came from wonkish Hillary Clinton supporters getting called ‘****ing neoliberals’ or other angry denunciations by Bernie Sanders supporters in the 2016 Dem primary. We kind of ran with it—if being a Clinton supporter is being a neoliberal, fine, I’m a neoliberal.
Once the name was there, it attracted attention like a lightning rod and the community grew very fast. At the beginning nobody was trying to make this into anything, it was just a bunch of people memeing about central bankers, globalism and woke capitalism. There wasn’t a conscious decision about how This Is The Name That Will Eventually Win Suburban Moms And Create Our Political Moment, it was just a small community having fun that turned into a much larger community. By that point the name was the name.
Moving forward, we have some soft-rebranding where some of our chapters choose to go by ‘New Liberals’ instead of Neoliberal. We are moving into using different names in different contexts.