Increased awareness would certainly lead to increased participation I think, but I think your HA3 is true for most people (especially non-EAs). So many charities have used donation “matches” in their fundraising campaigns that most people might not even realize how this one is different or the significance of that difference if they were to take a quick look at some short marketing copy from Every.org about it, and so I wouldn’t expect them to be so interested in it like EAs often are.
On that note my uncertain guess is that some significant fraction of the interest in the Facebook match comes from nonprofits promoting the match to their supporters. Given Facebook’s limits of $20k/donor being much higher than Every.org’s limit here ($100 per donor per nonprofit), nonprofits may be much more motivated to bother marketing the Facebook opportunity to their supporters than the Every.org match.
Increased awareness would certainly lead to increased participation I think, but I think your HA3 is true for most people (especially non-EAs). So many charities have used donation “matches” in their fundraising campaigns that most people might not even realize how this one is different or the significance of that difference if they were to take a quick look at some short marketing copy from Every.org about it, and so I wouldn’t expect them to be so interested in it like EAs often are.
On that note my uncertain guess is that some significant fraction of the interest in the Facebook match comes from nonprofits promoting the match to their supporters. Given Facebook’s limits of $20k/donor being much higher than Every.org’s limit here ($100 per donor per nonprofit), nonprofits may be much more motivated to bother marketing the Facebook opportunity to their supporters than the Every.org match.