Thank you so much for this write-up and all the work the SWP team does! Very useful as a potential donor to see both the strategy and the absorbency plans. I’m also looking forward to the results of the University of Stirling study.
I’m curious about the margins on the products in your store. If they’re low, I’ll purchase them more rarely (for myself and people who I know will wear and enjoy them, mostly in the personal fun/fuzzies bucket) and donate more directly. If they’re very high, I’ll be more inclined to buy them for other people as a gamble that they might look into it more themselves or inspire someone else who saw the item. If certain items are particularly profitable, that would be great to know too! I’ll try to factor in shipping costs, since those are on the buyer—maybe it’s best to buy a bunch of small/light stickers or a bunch of t-shirts and distribute them myself.
Good question! The margin on the merch is pretty slim (around 20% per item, depending on what you get), we mainly use it as an awareness tool rather than a major fundraising channel.
So if you wanted to distribute t-shirts/stickers to friends, then I agree it probably makes more sense to get a bunch made up yourself rather than buy them through our store.
Thank you so much for this write-up and all the work the SWP team does! Very useful as a potential donor to see both the strategy and the absorbency plans. I’m also looking forward to the results of the University of Stirling study.
I’m curious about the margins on the products in your store. If they’re low, I’ll purchase them more rarely (for myself and people who I know will wear and enjoy them, mostly in the personal fun/fuzzies bucket) and donate more directly. If they’re very high, I’ll be more inclined to buy them for other people as a gamble that they might look into it more themselves or inspire someone else who saw the item. If certain items are particularly profitable, that would be great to know too! I’ll try to factor in shipping costs, since those are on the buyer—maybe it’s best to buy a bunch of small/light stickers or a bunch of t-shirts and distribute them myself.
Thanks Pete :)
Good question! The margin on the merch is pretty slim (around 20% per item, depending on what you get), we mainly use it as an awareness tool rather than a major fundraising channel.
So if you wanted to distribute t-shirts/stickers to friends, then I agree it probably makes more sense to get a bunch made up yourself rather than buy them through our store.
Thanks Aaron! I’ll keep that in mind.