Alongside social media ads, could one possible strategy be asking highly motivated constituency members in targeted areas (eg EAs, people that email their MP) to post similar content to the ads, to local Facebook groups and their own social media networks? Zero cost, and might extend reach beyond paid adverts.
One risk is that if they’re not very well informed they might misrepresent the message. In which case the campaign could provide materials for them to post (maybe identical to the ad content).
Alongside social media ads, could one possible strategy be asking highly motivated constituency members in targeted areas (eg EAs, people that email their MP) to post similar content to the ads, to local Facebook groups and their own social media networks? Zero cost, and might extend reach beyond paid adverts.
One risk is that if they’re not very well informed they might misrepresent the message. In which case the campaign could provide materials for them to post (maybe identical to the ad content).