Thanks for this Nick—you’re right that this topic can seem absurd to some people at first glance, and i’ve seen this quite regularly with comments on mainstream media reports.
I don’t think this has to be the case though. The phrase “vegan pet food” can sound like (contraversial) human ideals forced on helpless companion animals, but that’s quite clearly not the actual motivation here (and I now think not the phrase we should be using externally). Framing and marketing the debate/products around the principle of responsibly feeding companion animals while ensuring with good animal welfare standards, sustainable production, and optimal pet health is possible. I think many would agree that this is a reasonable goal, and that change is reasonable if the status quo isn’t meeting those parameters.
If any good marketers have more thoughts on how we can package and communicate this case to pet owners, I’m keen to hear them! E.g. @Kempe
Thanks for this Nick—you’re right that this topic can seem absurd to some people at first glance, and i’ve seen this quite regularly with comments on mainstream media reports.
I don’t think this has to be the case though. The phrase “vegan pet food” can sound like (contraversial) human ideals forced on helpless companion animals, but that’s quite clearly not the actual motivation here (and I now think not the phrase we should be using externally). Framing and marketing the debate/products around the principle of responsibly feeding companion animals while ensuring with good animal welfare standards, sustainable production, and optimal pet health is possible. I think many would agree that this is a reasonable goal, and that change is reasonable if the status quo isn’t meeting those parameters.
If any good marketers have more thoughts on how we can package and communicate this case to pet owners, I’m keen to hear them! E.g. @Kempe