I was just writing an email to a colleague about the difference between one-offs and repeated exposure. Just speculating here, but documentaries kind of are one-offs—who in the world is going to watch Dominion a second time—but op-eds, EA forum posts, etc. are more a a “repeated, spaced exposure” model of behavioral change. And that’s going to mean a very different evaluation strategy.
As to personal connection to the material, you might enjoy
Alblas
2023
“Meat” Me in the Middle: The Potential of a Social Norm Feedback Intervention in the Context of Meat Consumption – A Conceptual Replication
10.1080/17524032.2022.2149587
Which basically tells people how much meat they’re eating in comparison to a norm, and then gives them a 😃 or a :( depending on whether they’re above or below average. So that’s kind of an attempt to get people personally connected to the broader mission.
I was just writing an email to a colleague about the difference between one-offs and repeated exposure. Just speculating here, but documentaries kind of are one-offs—who in the world is going to watch Dominion a second time—but op-eds, EA forum posts, etc. are more a a “repeated, spaced exposure” model of behavioral change. And that’s going to mean a very different evaluation strategy.
As to personal connection to the material, you might enjoy
Which basically tells people how much meat they’re eating in comparison to a norm, and then gives them a 😃 or a :( depending on whether they’re above or below average. So that’s kind of an attempt to get people personally connected to the broader mission.
For more on this literature in general, see Meaningfully reducing meat consumption is an unsolved problem: meta-analysis