That’s fair—I was probably being quite optimistic there. If we split people into 3 samples:
200 people who engage monthly
800 people who open the mailing list regularly
9,000 people who know what the letters ‘EA’ stand for
I’m hoping that the 200 would be willing to put in a reasonable amount of marginal effort for expected lifestyle improvements and greater donations
I’d expect that the next 800 would be willing to put in a little marginal effort for proven lifestyle improvements and donations
And I’d expect the next 8,000 to be willing to choose a co-op over a rented home if it wasn’t any extra effort for themselves
I think we can use the evidence from the first group to convince the next, while doing it for free, and then use revenue from the 800 group to build a product for the next 9,000.
… And from there scale up to the general population, offering something better than renting, as easy to access, and which donates an appreciable percentage to effective causes.
That’s fair—I was probably being quite optimistic there. If we split people into 3 samples:
200 people who engage monthly
800 people who open the mailing list regularly
9,000 people who know what the letters ‘EA’ stand for
I’m hoping that the 200 would be willing to put in a reasonable amount of marginal effort for expected lifestyle improvements and greater donations
I’d expect that the next 800 would be willing to put in a little marginal effort for proven lifestyle improvements and donations
And I’d expect the next 8,000 to be willing to choose a co-op over a rented home if it wasn’t any extra effort for themselves
I think we can use the evidence from the first group to convince the next, while doing it for free, and then use revenue from the 800 group to build a product for the next 9,000.
… And from there scale up to the general population, offering something better than renting, as easy to access, and which donates an appreciable percentage to effective causes.