Thanks David! Just noting that I agree that cost is important (my bad that this didn’t come out clearer in the text above). If helpful, in the rubric for the RFP 3 out of 4 areas weigh cost at roughly 20-30% in our assessment (though it’s of course up for debate whether that is the right number or it should be higher). Also, agree that plenty of bland products sell in volume—the problem is that even matching bland products often requires expensive patch jobs like flavour masks to cover off-notes in the base protein—and this often adds costs (hence the off-flavour track in the RFP)
Thanks David! Just noting that I agree that cost is important (my bad that this didn’t come out clearer in the text above). If helpful, in the rubric for the RFP 3 out of 4 areas weigh cost at roughly 20-30% in our assessment (though it’s of course up for debate whether that is the right number or it should be higher). Also, agree that plenty of bland products sell in volume—the problem is that even matching bland products often requires expensive patch jobs like flavour masks to cover off-notes in the base protein—and this often adds costs (hence the off-flavour track in the RFP)