Hi Jack, thanks for sharing your experience. Mine is that I’ve had success from reaching out to donors cold before. No donor is going to say, ‘I love cold outreach, please inundate my inbox’; they may nevertheless respond to an attempt if it’s done well. The comment you linked to suggests ways to improve outreach; it doesn’t seem to dismiss cold outreach wholesale.
Whether or not that’s a generous description is semantics; you’re writing off cold outreach as a category. Thoughtful, targeted outreach falls within that category. Or have I misunderstood—would you be okay with cold outreach provided that it’s done in the way I describe?
I appreciate your recognition that this post’s concern for the wider harms is somewhat cheapened by the self-promotion. And I see no problem with this kind of self-congratulatory rhetoric from a marketing perspective. I’d just hate for someone representing impactful work to read this post and think, ‘I’d better not shoot my shot.’ That would be a shame.
Hi Jack, thanks for sharing your experience. Mine is that I’ve had success from reaching out to donors cold before. No donor is going to say, ‘I love cold outreach, please inundate my inbox’; they may nevertheless respond to an attempt if it’s done well. The comment you linked to suggests ways to improve outreach; it doesn’t seem to dismiss cold outreach wholesale.
Whether or not that’s a generous description is semantics; you’re writing off cold outreach as a category. Thoughtful, targeted outreach falls within that category. Or have I misunderstood—would you be okay with cold outreach provided that it’s done in the way I describe?
I appreciate your recognition that this post’s concern for the wider harms is somewhat cheapened by the self-promotion. And I see no problem with this kind of self-congratulatory rhetoric from a marketing perspective. I’d just hate for someone representing impactful work to read this post and think, ‘I’d better not shoot my shot.’ That would be a shame.