[Epistemic status: massive extrapolation from a few hard numbers.]
Yeah that paper is just the big one, and just its Twitter audience; there are 7 papers, 100 or so major newspaper spots, and a dozen big Wiki spots. (e.g. The masks paper was on the BBC, ACX, NYT, Wired, Guardian, Mail, MR...) I’ve not actually estimated the total audience but I would eyeball a 95% CI as like [6m, 300m] using a weak operational audience of “people who read 1+ of our main claims presented as having good evidence”.
As for in-depth readers: ~160k people downloaded the papers, 6k of which saved it to Mendeley, the poor sods. 20k deep readers sounds about right.
[Epistemic status: massive extrapolation from a few hard numbers.]
Yeah that paper is just the big one, and just its Twitter audience; there are 7 papers, 100 or so major newspaper spots, and a dozen big Wiki spots. (e.g. The masks paper was on the BBC, ACX, NYT, Wired, Guardian, Mail, MR...) I’ve not actually estimated the total audience but I would eyeball a 95% CI as like [6m, 300m] using a weak operational audience of “people who read 1+ of our main claims presented as having good evidence”.
As for in-depth readers: ~160k people downloaded the papers, 6k of which saved it to Mendeley, the poor sods. 20k deep readers sounds about right.