Meh. Not really, no. They didn’t ask donors if they were compelled by their forget Veganuary campaign, which strikes me as a very sloppy omission when testing a risky approach. Really, they should have been even more granular than that, such as asking donors if they are donating to stick it to vegans—I’d be inclined to believe that those types of donors will never donate again, because they’re animated by a media fervor about wimpy vegans, not by compassion for farmed animals. The high end of that estimate range is definitely not reasonable. But anyways, obviously some cohort exists anywhere you look, but my point is that this is not a significant target audience—FK argue that most people aren’t vegan and aren’t headed in that direction, but even fewer people are omnivorous offsetters, and even fewer are moving in that direction. Also, that someone was compelled to donate by this campaign doesn’t imply that they wouldn’t have done so without its anti-vegan elements, nor that their attitude to veganism is so intensely negative that there’s no harm in representing the movement to them as ineffective, annoying, and worthy of dismissal.
Meh. Not really, no. They didn’t ask donors if they were compelled by their forget Veganuary campaign, which strikes me as a very sloppy omission when testing a risky approach. Really, they should have been even more granular than that, such as asking donors if they are donating to stick it to vegans—I’d be inclined to believe that those types of donors will never donate again, because they’re animated by a media fervor about wimpy vegans, not by compassion for farmed animals. The high end of that estimate range is definitely not reasonable. But anyways, obviously some cohort exists anywhere you look, but my point is that this is not a significant target audience—FK argue that most people aren’t vegan and aren’t headed in that direction, but even fewer people are omnivorous offsetters, and even fewer are moving in that direction. Also, that someone was compelled to donate by this campaign doesn’t imply that they wouldn’t have done so without its anti-vegan elements, nor that their attitude to veganism is so intensely negative that there’s no harm in representing the movement to them as ineffective, annoying, and worthy of dismissal.